• Web Design & Development

    Responsive website design, custom web development

    “Designing software is like planning a trip, while development is like actually making that trip.”

    Building a website requires both Web Design and Web Development skills. While in the web world, web design and web development are two distinct specializations, a successful website can only be done when Web Design and Web Development are combined. In fact, the terms Web Designer and Web Developer are interchangeable for the average SME client.

    In simple words, designing means working with the look and feel of the website and involves creative energy while development means coding the application in order to add functionality to the website. Web design is referred as: creating the look and feel of the website (the front end); designing a creative solution to meet the client’s requirements; focusing on the end user’s experience; working with HTML, CSS and JavaScript; using design software like Photoshop or Illustrator; using development software. On the other hand, Web development involves: adding complex functionalities to the website (the back end); creating user interactivity features; programming languages like Java, PHP, C#, etc.

    At Kognya - Digital Crafting we take your project from the conceptual stage of visual mock-ups and storyboards and carry it through front-end and back-end development.

  • Digital Marketing

    Digital Marketing Strategy, SEO, Analytics, PPC Campaigns, Social Media

    Marketing has always been about connecting business with audience in the right place and at the right time. Today, that means that you need to meet your audience and prospects where they are already spending time, that is on the internet. So what is  Digital Marketing? In short is any form of Marketing that exists online. Digital marketing is essential in today’s world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead.

    Digital Marketing is a term that covers the hole process of promoting your business online using integrated, targeted and measurable activities such as SEO - Search Engine Optimization, Google Analytics, Social Media Marketing, Content Marketing, PPC, Adwords and Email Marketing. It can work for any business in any industry which does not mean that all businesses should implement a Digital Marketing Strategy in the same way.

    No matter what the strategies and the tools are, Digital Marketing Creates, Communicates and Delivers value to the Target Market. Going even further, is  getting the customers mind, heart and spirit by creating an emotional relationship with each customer.

    Unlike most offline marketing efforts, Digital Marketing allows the customers to see accurate results real time. Get in touch with us and we will get for you real and clear result while giving you the opportunity to learn with us .

  • Infographics

    Compelling visuals along with textual content

    90% of information transmitted to the brain is visual.

    One of the biggest challenges of content marketing is to ensure that your audience receives fresh and dynamic content from you consistently.

    People no longer just wish to scan through pages of text when they want to read/learn online. They want more compelling visuals along with textual content. Which is why it is not surprising that infographics have quickly risen in prominence over the past few years because they are able to provide information to people in an attractive visual format.

    Our brains process images differently to visuals. Visuals are processed in simultaneous, while the procession of text reading takes a lot longer. A study suggests that we can get the sense of a visual scene in less than 1/10 of a second.

    There is certainly more demand for visual content NOW than ever because the infographics are able to capture the reader’s attention right away due to their self-explanatory nature. We all know the saying that “Content is King” and infographics not only provide the content but do so in a manner that is less taxing for our brain and more pleasing for our eyes!