“Designing software is like planning a trip, while development is like actually making that trip.”
Building a website requires both Web Design and Web Development skills. While in the web world, web design and web development are two distinct specializations, a successful website can only be done when Web Design and Web Development are combined. In fact, the terms Web Designer and Web Developer are interchangeable for the average SME client.
In simple words, designing means working with the look and feel of the website and involves creative energy while development means coding the application in order to add functionality to the website. Web design is referred as: creating the look and feel of the website (the front end); designing a creative solution to meet the client’s requirements; focusing on the end user’s experience; working with HTML, CSS and JavaScript; using design software like Photoshop or Illustrator; using development software. On the other hand, Web development involves: adding complex functionalities to the website (the back end); creating user interactivity features; programming languages like Java, PHP, C#, etc.
At Kognya - Digital Crafting we take your project from the conceptual stage of visual mock-ups and storyboards and carry it through front-end and back-end development.
With Email marketing as a channel you are holding all the cards for potential success. Email marketing is crucial to a small business operating online or offline. Essentially is about building a list of customers and prospective customers. This list of names and emails are people who are interested in your business, and you know this to be true because probably they have opted into this list themselves. Maybe because they were offered future updates on products as well as coupons to sign up. As this list grows, it becomes more valuable. In fact, many marketing professionals consider this to be, in the long run, the most important small business marketing strategy. An effective email marketing campaign has to have a plan, first of all and has to be combined with other marketing strategies. The success of an email marketing campaign depends on many elements and aspects like: segmentation, landing pages, calls to action, A/B testing, and so on.
Branding is an very important part of Internet commerce, meaning the reputation of the company. A brand is not just a name, a logo, or a slogan that help clients to recognize or identify a product or service but is a set of standards and beliefs to which a company should strive to maintain or surpass. Building your brand is choosing and using symbols to reflect what your value is, what you find to be true, good and beautiful is the core of the company. Now people are buying emotions, and only after identifying with your brand will trust you and will like you and will became clients. Creating your brand is a strategic essential step when building your business and is professionally done when a potential customer understand your brand as the unique solution for what they are looking for. Branding services: Strategy and consulting Logo design Print design Video production Infographic production