• Web Design & Development

    Responsive website design, custom web development

    “Designing software is like planning a trip, while development is like actually making that trip.”

    Building a website requires both Web Design and Web Development skills. While in the web world, web design and web development are two distinct specializations, a successful website can only be done when Web Design and Web Development are combined. In fact, the terms Web Designer and Web Developer are interchangeable for the average SME client.

    In simple words, designing means working with the look and feel of the website and involves creative energy while development means coding the application in order to add functionality to the website. Web design is referred as: creating the look and feel of the website (the front end); designing a creative solution to meet the client’s requirements; focusing on the end user’s experience; working with HTML, CSS and JavaScript; using design software like Photoshop or Illustrator; using development software. On the other hand, Web development involves: adding complex functionalities to the website (the back end); creating user interactivity features; programming languages like Java, PHP, C#, etc.

    At Kognya - Digital Crafting we take your project from the conceptual stage of visual mock-ups and storyboards and carry it through front-end and back-end development.

  • Google Analytics

    Web analytics service that provides statistics and basic analytical tools

    Move beyond instinct and intuition and put data at the heart of your marketing strategy to drive smarter decisions and produce better results!

    Goals are important - your website has purposes that you want it to achieve - whether it’s for a user to contact you, or to subscribe to your email list, or to make a sale. Tracking these Goals are important. Knowing where the users came from is important. Events are important. When someone clicks your ‘contact us’ page, when someone subscribes to your email list, or even when a person clicks on a ‘play’ button in your video - those actions are events that are executed by your users. Knowing these facts is important - they tell you whether your email newsletter form is better off on the sidebar or in-content. It tells you which of your articles or social profiles are getting more attention.

    How do you know if your website is doing well in its user engagement? Time is the answer. With Google Analytics you can set-up Goals that will help you track how many users are really engaged by your stuff as they spend different amounts of their precious time going through it. And it doesn’t stop there. There’s a whole new world to discover with Google Analytics.

  • Branding and Strategy

    Corporate identity, logo design, print design, promotional video production

    Branding is an very important part of Internet commerce, meaning the  reputation of the company. A brand is not just a name, a logo, or a slogan  that  help clients to  recognize or identify a product or service but is a set of standards and beliefs to which a company should strive to maintain or surpass.

    Building your brand is choosing and using symbols to reflect what your value is, what you find to be true, good and beautiful is the core of the company. Now people are buying  emotions, and only after identifying with your brand  will trust you and will like you and will became  clients.

    Creating your brand  is a strategic essential step when building your business and is professionally done when a potential customer understand your brand as the unique solution for what they are looking for.

    Branding services:

    • Strategy and consulting

    • Logo design

    • Print design

    • Video production

    • Infographic production