• Web Design & Development

    Responsive website design, custom web development

    “Designing software is like planning a trip, while development is like actually making that trip.”

    Building a website requires both Web Design and Web Development skills. While in the web world, web design and web development are two distinct specializations, a successful website can only be done when Web Design and Web Development are combined. In fact, the terms Web Designer and Web Developer are interchangeable for the average SME client.

    In simple words, designing means working with the look and feel of the website and involves creative energy while development means coding the application in order to add functionality to the website. Web design is referred as: creating the look and feel of the website (the front end); designing a creative solution to meet the client’s requirements; focusing on the end user’s experience; working with HTML, CSS and JavaScript; using design software like Photoshop or Illustrator; using development software. On the other hand, Web development involves: adding complex functionalities to the website (the back end); creating user interactivity features; programming languages like Java, PHP, C#, etc.

    At Kognya - Digital Crafting we take your project from the conceptual stage of visual mock-ups and storyboards and carry it through front-end and back-end development.

  • SEO

    Search Engine Optimization

    If you need to earn those top positions in Google  there are no shortcuts!

    SEO or Search Engine Optimization is a Marketing Content Writing Strategy designed to maximize traffic to your website, focused on growing visibility in organic (non-paid) search engine results.

    SEO has two components. The first one is Onsite SEO and it should be considered as early as possible in the business planning and web development stage. Onsite SEO is not a separate service; it simply requires planning, research and implementation during the website build. This is essential for any website and is a prerequisite for the second component of SEO.

    The second component is Offsite SEO and is a monthly service that requires time, budget, research, strategy and planning. The time it takes to see measurable results depends on many aspects like your market, your competition and the competitiveness of your keywords.

    A successful SEO campaign is meant to identify and remedy any potential obstacles to SEO performance on your website and also determine your current position within your marketplace, compared to your main competitors. We’ll investigate issues such as site architecture, server errors, broken links, keywords relevance, content, page duplication, geolocation of the pages, speed and any other issues which we find that can affect your natural search performance. Depending on the size of the site, just fixing these initial issues can have a major impact on your overall search rankings.

    Please note that if you want to achieve a top 3 position for a term like “insurance”, we would kindly inform you that it would not be possible, as ranking on Google is a daily changing process depending on more than 200 criteria that are  considered in placing your site on the first page, while competitors also work hard in securing their position.

  • Branding and Strategy

    Corporate identity, logo design, print design, promotional video production

    Branding is an very important part of Internet commerce, meaning the  reputation of the company. A brand is not just a name, a logo, or a slogan  that  help clients to  recognize or identify a product or service but is a set of standards and beliefs to which a company should strive to maintain or surpass.

    Building your brand is choosing and using symbols to reflect what your value is, what you find to be true, good and beautiful is the core of the company. Now people are buying  emotions, and only after identifying with your brand  will trust you and will like you and will became  clients.

    Creating your brand  is a strategic essential step when building your business and is professionally done when a potential customer understand your brand as the unique solution for what they are looking for.

    Branding services:

    • Strategy and consulting

    • Logo design

    • Print design

    • Video production

    • Infographic production