Services

  • Web Design & Development

    Responsive website design, custom web development

    “Designing software is like planning a trip, while development is like actually making that trip.”


    Building a website requires both Web Design and Web Development skills. While in the web world, web design and web development are two distinct specializations, a successful website can only be done when Web Design and Web Development are combined. In fact, the terms Web Designer and Web Developer are interchangeable for the average SME client.


    In simple words, designing means working with the look and feel of the website and involves creative energy while development means coding the application in order to add functionality to the website. Web design is referred as: creating the look and feel of the website (the front end); designing a creative solution to meet the client’s requirements; focusing on the end user’s experience; working with HTML, CSS and JavaScript; using design software like Photoshop or Illustrator; using development software. On the other hand, Web development involves: adding complex functionalities to the website (the back end); creating user interactivity features; programming languages like Java, PHP, C#, etc.

    At Kognya - Digital Crafting we take your project from the conceptual stage of visual mock-ups and storyboards and carry it through front-end and back-end development.

  • Google Adwords

    Internet advertising platform

    Google AdWords is the world’s most popular internet advertising platform, generating more leads and sales than any other. Considering that every business is different and marketing goals vary, Google made it so AdWords campaigns have a lot of flexibility and can cater to whatever marketing budget you may have. Whether your business is local or global, we have the ability to target any locations you’re looking to generate leads from.

    Since you have control over which keywords you use with paid advertising, your campaigns lead to more targeted traffic than organic search results. In addition to your ads being displayed on Google, you have the option to let Google display your ads to their search partners that receive significant amounts of traffic, such as websites like CNN, Food Network, AOL and thousands of others.

    We manage Google Adwords accounts for our clients.

  • Branding and Strategy

    Corporate identity, logo design, print design, promotional video production

    Branding is an very important part of Internet commerce, meaning the  reputation of the company. A brand is not just a name, a logo, or a slogan  that  help clients to  recognize or identify a product or service but is a set of standards and beliefs to which a company should strive to maintain or surpass.

    Building your brand is choosing and using symbols to reflect what your value is, what you find to be true, good and beautiful is the core of the company. Now people are buying  emotions, and only after identifying with your brand  will trust you and will like you and will became  clients.

    Creating your brand  is a strategic essential step when building your business and is professionally done when a potential customer understand your brand as the unique solution for what they are looking for.

    Branding services:

    • Strategy and consulting

    • Logo design

    • Print design

    • Video production

    • Infographic production